Ad Size: 41 picas wide x 57 picas tall
4 Columns of text w 1 pica gutters
Text is full width of ad - no borders
Ad should have a plain white background
NO bleeds are allowed on vacation guide ads because of the colored bar that identifies the region on outside edge of pages
Fonts: All text is black
Headline (city name): Goudy Catalogue Italic - 38 pt
Subhead (city slogan): ITC Officina Serif - 18/25 pt (second number is leading/spacing)
First letter of first paragraph under Subhead: ITC Officina Serif Bold Caps REVERSED and centered in Red (C-0, M-100, Y-63, K-29) box (1p2.5 square)
Paragraph Text: GoudyOldStyle - 10/12 pt
Paragraph Headings: ITC Officina Serif Bold - 11/13 pt
Photo Cutlines & City Contact Info: ITC Officina Serif - 8/9 pt
End editorial copy with a 7 pt. Zapf Dingbat square (n on a Macintosh). Allow 1 space between period and square.
An optional 1 column box with color background is allowed to list city businesses and their contact info (name, address, phone, web only) Font in this box is Avant Garde: Headings - 8 pt bold caps; Business name - 8 pt bold u/l; Contact info - 8 pt plain u/l.
Limit of 2 or 3 photos per page
Photos that overlap other photos should have a 1 pt white border

2011 Advertising Rates

Ad Size	Southeast Regional Guide	SD Vacation Guide	Both - 10% Off
Full Page 6-7/8W"x9-1/2"H	$2481	$8011	$9443
2/3 Page 6-7/8"Wx6-1/4"H	$1860	$5768	$6865
1/2 Page 3-3/8"Wx9-1/2"H 6-7/8"Wx4-5/8"H	$1364	$4407	$5194
1/3 Page 3-3/8"Wx6-1/4"H 6-7/8"Wx3"H	$930	$3044	$3577
1/4 Page 3-3/8"Wx4-5/8"H	$744	$2403	$2832
1/6 Page 3-3/8"Wx3"H	$465	$1762	$2004
Service Directory 50 word listing	FREE to Members	$210	---
All Ads are full color Bleed Sizes* (No bleed ads in SD Vacation Guide) Full Page Bleed size - 8-5/8"Wx11-1/8"H Full Page Trim Size - 8-3/8"Wx10-7/8"H Two Page Spread Bleed Size - 17"Wx11-1/8"H Two Page Spread Trim Size - 16-1/2"Wx10-7/8"H Special Advertising Rate for Cities See special ad format specifications in the right hand column
Full Page	---	$4075	---
Half Page	---	$2240	---
*Additional pages are at regular rate. Special design format must be used to receive this special rate.

Adventure Map
Adventure Map 50 word listing and logo			$210
Graphic Design
We are able to resize, reproduce or redesign an existing ad that may not fit our format. Or we can design your ad for you with your logo, copy and photo.
Ad Design			Cost Based on 30 inches per page
			Cost Based on 30 inches per page
Members			$10/ad inch
Non-Members			$25/ad inch
Photo Scans			$25 /photo

Deadline is October 1, 2010

50% of Total Cost Due with Signed Contract Remaining Balance Due by December 1, 2010